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Led by Jonathan Cave, we are a team of experienced, passionate coaches and facilitators designing and delivering world-class experiences since 2016 that challenge, inspire, and transform.

Meet Jonathan

Creator of Dare to Become

At 40, Jonathan Cave was a successful law-firm partner serving ultra-wealthy families. The life he had built looked perfect; the reality was different—he was restless, drained, unable to enjoy his success, and increasingly aware that he wasn’t living as his authentic self.

Determined to change, Jonathan chose to look inward. He mapped his values, talents, and aspirations, examined how he made decisions, rebuilt his daily energy and presence, and aligned who he was with how he acted. That shift—from performance on autopilot to purpose in action—helped him dare to become his high-energy, high-performing, authentic self.

Since 2016, he has lead a team that designs Dare to Become experiences for individuals, leaders, and teams—helping them turn inner clarity into behaviours that create lasting impact.

What is Dare to Become?

Dare to Become is Jonathan’s signature, inside-out approach to leadership and personal development.

Great leadership of self and others begins within, and the journey inward is what unlocks the clarity, confidence, and energy to inspire others and perform at your best in any role or situation.

  • Identifying who you truly are — your values, talents, and aspirations.
  • Understanding how you operate — your internal systems (mind-set, decision-making, confidence, etc.).
  • Aligning identity with behaviours/actions – where purpose flows into action, and action creates impact.

By going through the Dare to Become approach, people learn to:

Dare to Become is more than a methodology. It is an invitation for us to travel deep within to access the untapped potential needed to inspire and succeed in any role and situation.

Our Four Services

Developing Exceptional Leaders Within Your Organisation

Build clarity, confidence and measurable leadership traits

Building Aligned, High-Performing Teams

Foster alignment, energy and accountability

Executive Coaching

Advance with purpose towards tangible results

Jonathan’s Signature Group Coaching Programme

Create a vision, roadmap and habits to achieve it

Team

Meet our team of experienced, world-class coaches and facilitators who create and deliver powerful development journeys.

Book

Discover Jonathan’s new book:

Dare to Become Videos

The Power of Insight

The Power of Insight

In this short video, Jonathan reveals a 3-step process to help you understand and access the Power of Insight

Improving Your Decision-Making

Improving Your Decision-Making

Jonathan shares his 5 top tips of how you can make better decisions in your professional/personal lives going forward.

Leadership & Sensitivity

Leadership & Sensitivity

Jonathan invites you to plant a few seeds towards transforming your high sensitivity into a natural “super power” that will help take your leadership to the next level.

Believing in Yourself

Believing in Yourself

Jonathan visits a world-famous location and cinema character to motivate and inspire you.