
Dare to Become
Led by Jonathan Cave, we are a team of experienced, passionate coaches and facilitators designing and delivering world-class experiences since 2016 that challenge, inspire, and transform.


Dare to Become
Led by Jonathan Cave, we are a team of experienced, passionate coaches and facilitators designing and delivering world-class experiences since 2016 that challenge, inspire, and transform.
Meet Jonathan
Creator of Dare to Become
At 40, Jonathan Cave was a successful law-firm partner serving ultra-wealthy families. The life he had built looked perfect; the reality was different—he was restless, drained, unable to enjoy his success, and increasingly aware that he wasn’t living as his authentic self.
Determined to change, Jonathan chose to look inward. He mapped his values, talents, and aspirations, examined how he made decisions, rebuilt his daily energy and presence, and aligned who he was with how he acted. That shift—from performance on autopilot to purpose in action—helped him dare to become his high-energy, high-performing, authentic self.
Since 2016, he has lead a team that designs Dare to Become experiences for individuals, leaders, and teams—helping them turn inner clarity into behaviours that create lasting impact.
His first book, The Tree and the Mountain – Dare to Become, was born from this transformation and invites readers to reflect on their own search for meaning, purpose, and authenticity.
What is Dare to Become?
Dare to Become is Jonathan’s signature, inside-out approach to leadership and personal development.
Great leadership of self and others begins within, and the journey inward is what unlocks the clarity, confidence, and energy to inspire others and perform at your best in any role or situation.
The Dare to Become approach consists of three main steps
- Identifying who you truly are — your values, talents, and aspirations.
- Understanding how you operate — your internal systems (mind-set, decision-making, confidence, etc.).
- Aligning identity with behaviours/actions – where purpose flows into action, and action creates impact.
By going through the Dare to Become approach, people learn to:
- Develop exceptional leadership
- Build an aligned, high-performing team
- Become a better version of themselves
Dare to Become is more than a methodology. It is an invitation for us to travel deep within to access the untapped potential needed to inspire and succeed in any role and situation.
If this resonates with you, find out more below
Our Four Services

Developing Exceptional Leaders Within Your Organisation
Build clarity, confidence and measurable leadership traits

Building Aligned, High-Performing Teams
Foster alignment, energy and accountability

Executive Coaching
Advance with purpose towards tangible results

Jonathan’s Signature Group Coaching Programme
Create a vision, roadmap and habits to achieve it
Clients
We’re proud to serve leaders and organisations who choose to invest in their people and potential.
A selection of organisations we’ve worked with to create lasting impact:

Team
Meet our team of experienced, world-class coaches and facilitators who create and deliver powerful development journeys.

Book
Discover Jonathan’s new book:
The Tree and the Mountain – Dare to Become
Dare to Become Videos
Contact us
To find out more about our Corporate Leadership Programmes, our Immersive Experiences for Teams, our Personal Development Programmes and Executive Coaching or to ask any questions, get in touch using this form. We’ll gladly arrange a call to talk about your specific needs




